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black research matters
Our experience has shown that Black-specific research can yield many new insights that are unable to be uncovered through general market research. Brands rely on research to create products that resonate with their audiences.
But Black voices are often overlooked, leading to a gap in authentic representation.
Our mission is to close that gap.
Many Black humans have "two-selves" – there is the way they communicate and behave within their culture and the way they communicate and behave when they feel in the minority.
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Meet
a Black Consumer Database
Our proprietary database connects brands to real Black consumer voices, providing insights that drive authentic and meaningful impact
Participants can:
We use the framework to support brands across a variety of ways
Services
DIY
Best for: Brands with strong insights team, access to diverse team expertise, foundational knowledge of their Black consumers, low-risk opportunities
Signature Solutions
Best for: Fast-turnarounds, defined / measurable research questions, strategic / internal workshops
Custom Research Package
Best for: Foundational questions, large-team ideation / activation workshops, high-risk opportunities, undefined questions
more details below
At Mahogany Insights, we specialize in bridging the gap between brands and Black consumers through research, strategy, and authentic connectvtion. From our proprietary database of Black voices to actionable workshops and tailored research solutions, we provide the tools you need to create products, campaigns, and experiences that truly resonate.
1
Do - It - Yourself Package
Great for :
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Training and Research Prep
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Screeners, DG, and Analysis Consulting
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Lunch & Learns or Organization Trainings
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Data to inform product development, marketing, and outreach strategies.
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DIY Virtural Research: Access real feedback from Black consumers across the U.S.
Build a step-by-step strategy
to connect authentically with Black consumers. Guided by our proprietary Authenticity Framework, we help you create actionable plans tailored to your brand.
Tailored research to meet your unique brand goals. Whether it’s focus groups, data analysis, or specialized surveys, we craft solutions that deliver impactful results.
A gateway to real Black consumer insights. This proprietary database connects brands with diverse voices, helping you develop products & services that resonate authentically with Black communities.
2
Signature Solutions
Great for :
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Qual- Auant/ Qualatative Research Sprints
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Ideation/ Co - Creation Workshop
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Concept, Naming, Claims Testing (Mahogany Minds)
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Build a step-by-step strategy
to connect authentically with Black consumers. Guided by our proprietary Authenticity Framework, we help you create actionable plans tailored to your brand.
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Mahogany Minds
3
Custom Research
Great for :
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Consumer Deep Dives (focus groups, ethnos, etc.)
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Foundational Custom Research
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Actionable insights to refine products, messaging, and campaigns.
Tailored research to meet your unique brand goals. Whether it’s focus groups, data analysis, or specialized surveys, we craft solutions that deliver impactful results.
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Blueprint Workshop
Exclusive to Your Brand
OUR CLIENT EXPERIENCE
We have over 20 years of experience in brand management and market research at some of best CPG and market research companies in the business. When you partner with us, you get strategists who understand P&L processes and bring thought leadership into inclusive research design and recommendations. Our researchers bring a wide array of experience designing and executing qualitative market research for both multicultural and general market across industries, including CPG, Healthcare, Financial Services, and Technology.
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