Workshop™

Connect Authentically with Black Consumers:

Build Your Brand’s Blueprint for Real Impact

The Disconnect: Are You Truly Reaching Black Consumers?

The Problem

Many brands today are missing the mark when it comes to connecting with Black consumers. This isn’t just about getting your messaging wrong—it’s about missing out on a growing and powerful market. Without a genuine connection, you risk losing relevance, failing to meet needs, and ultimately leaving opportunities for growth untouched.

What Happens If We Don’t Change?

If your brand continues to overlook the unique experiences of Black consumers, you’re not only missing business opportunities but also contributing to a lack of representation in the marketplace. The consequences are clear: products that fail to resonate, campaigns that fall flat, and consumers who turn away from brands that don't acknowledge them.

Contributing to a Lack of Representation in the Marketplace

Missing Opportunities

The Consequences

Products that Fail

Consumers Turn Away

Loss of Brand Trust

introducing...

Workshop™

A step-by-step experience where we:

Lay a solid foundation with key insights & data on Black consumer behavior.
Guide you through in-depth analysis of your brand’s category and consumer opportunities.
Help your team draft, refine, & validate actionable strategies.
a tailored blueprint for engaging Black consumers authentically

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workshop details

$30, 000

What You'll Get in The Authenticity Blueprint™ Workshop :

01.

FOUNDATION

Who is this customer? Gain a deep understanding of the unique challenges and needs of Black consumers.

02.

Building Blocks

Develop hypotheses informed by cultural truths, identifying opportunities for authentic engagement.

03.

BLUEPRINT CREATION

Map out strategic brand activations across retail, products, & communication channels.

04.

EXECUTION PLAN

Walk away with a concrete, data-backed plan tailored to your brand’s goals, driven by the needs of Black consumers.

at

we know what works

At Mahogany Insights, we’ve helped countless brands authentically connect with Black consumers.

Our proprietary MI Authenticity™ framework is designed to go beyond surface-level engagement, providing you with the strategic foundation to create real, lasting impact.

With our unique approach, brands have transformed the way they speak to, engage with, and serve Black consumers, resulting in stronger relationships and tangible growth.

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